Americana MMA recently offered a $5,000 bounty to the first person who knocks out Ultimate Fighting Championship (UFC) women's bantamweight champion, Ronda Rousey.
This, after "Rowdy" labeled "Cyborg" an "it," during a recent interview.
The angry sponsor also argued that UFC was playing favorites when it came to reprimanding its fighters, seeing as how Rousey's comments were quietly swept under the rug, while Matt Mitrione was suspended for labeling transgender fighter, Fallon Fox, a "sick, sociopathic, disgusting freak" in 2013.
But according to UFC President Dana White (via Fox Sports' Marc Raimondi), Ronda's comments weren't all that bad.
In fact, as he told reporters during today's (April 24, 2014) Ultimate Media Day in Baltimore, Maryland, it wasn't any worse than when "Cyborg" called Rousey a "chicken."
Dana White compares Ronda calling Cyborg an 'it' with Cyborg calling Ronda a chicken.— Marc Raimondi (@marc_raimondi) April 24, 2014
The outspoken head honcho took it a step further, by dishing out his own insults to "Cyborg," saying that the former Strikeforce champion looked like Wanderlei Silva in a dress during the World MMA Awards.
Dana White said he said at the MMA Awards that Cyborg looked like Wanderlei Silva in a dress. "And she did."— Marc Raimondi (@marc_raimondi) April 24, 2014
Does the UFC Code of Conduct pertain to the promotion president, as well?
Indeed, White has shown that he isn't one to bite his tongue. It is after all, part of what makes him who he is. But did he cross the line with his most recent comments toward a female fighter?
Chances are, if he didn't think Rousey's comments were offensive, then his will likely pass as acceptable, too.
What do you think?