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Rampage Jackson: UFC sponsorships are going down because Bellator is beating them in the ratings

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While Jackson offers no specific comparisons, it should be noted that Bellator's best ever ratings for a Saturday night -- 1.1 million for "Chandler vs. Alvarez 2" on Spike TV -- couldn't beat the 1.4 million returned by UFC Fight Night 36 on FOX Sports 1.

"If you want to be with a company that will allow you to grow and not tax you on your sponsorships and not throw you to the wolves on your first fight. Basically, treat you like a human being that will promote you if you are worth being promoted, then I will say go with a company like Bellator. At the end of the day it's all about what you're looking for. If you want longevity, I would go with a company like Bellator, a company that you can grow with. And here's a secret that the UFC won't tell you, and will never tell you, but right now Bellator is getting more ratings than the UFC and sponsors understand stuff like that. So, a lot of sponsors are going to come and jump over to Bellator and UFC sponsorships are gonna go down because if you don't have the ratings, you don't have the commercial money and the people that pay, to watch the commercials, and you don't have the endorsement dollars."

Former Ultimate Fighting Championship (UFC) light heavyweight kingpin, Quinton Jackson, tells Fight Hub TV that he knows why his former employer is having so much trouble attracting sponsors, and it has nothing to do with the economy. Instead, "Rampage" suggests it has more to do with the fact that Bellator is beating them in the ratings, which could be behind the recent high-profile sponsorship agreements with Monster Energy and Victory Motorcycles. And the good news for Jackson, as well as other Bellator fighters, is that whatever money they earn from sponsors is theirs to keep, according to promotion head cheese Bjorn Rebney. That's probably music to Nate Diaz's ears.