Ultimate Fighting Championship (UFC) rolled out its new UFC Fight Pass digital streaming service earlier this year, which allows mixed martial arts (MMA) fans to watch local and international events online, as well as comb through the promotion's comprehensive tape library.
One that also includes bouts from both Strikeforce and PRIDE.
So ... what's everyone searching for? That's a question Kevin Iole at Yahoo! Sports asked the techs behind the service, and was kind enough to compile a list of who's hot, as well as who's not. Conor McGregor, not surprisingly, is the most searched athlete on Fight Pass.
4 fights in and I own the game.— Conor McGregor (@TheNotoriousMMA) October 8, 2014
Jon Jones, meanwhile, comes in at No. 2.
But his UFC 167 championship main event against Alexander Gustafsson -- which "Bones" won by narrow unanimous decision -- is the most watched fight on the entire network. "Notorious" appears twice in the top 10 thanks to his win over Max Holloway (No. 6), as well as his destruction of Marcus Brimage (No. 9).
Fedor Emelianenko (PRIDE) and Nick Diaz (Strikeforce) dominate the non-UFC fight replays.
Conspicuously absent from the top 10 list of most watched UFC fights is reigning women's bantamweight champion Ronda Rousey. While "Rowdy" is No. 8 on the list of top searches (behind Rory MacDonald), none of her wins from either UFC or Strikeforce were able to make the cut.
Perhaps fans like Rousey the brand more than Rousey the fighter?
Let's get some feedback from the Fight Pass subscribers in our audience. Who are you searching for, how often, and why?