Ultimate Fighting Championship (UFC) light heavyweight titleholder, Jon Jones, recently revealed that Nike had terminated their sponsorship agreement on the heels of his ugly brawl against bitter rival, Daniel Cormier.
Aside from losing out on some major coin from the blue-chip sponsor, "Bones" can no longer be known as a "Nike athlete," a title most major sports stars long to have.
Nevertheless, it seems Jones may soon have another major shoe apparel company behind him, as a report from UFC Tonight revealed that the 205-pound king is now in talks with Reebok for a potential deal.
No stranger to the mixed martial arts (MMA) scene, Reebok already has deals in place with two UFC champions in welterweight ruler Johny Hendricks (details) and lightweight champ Anthony Pettis (more on that here).
Deals that so far have paid off big time for all parties involved.
Should Reebok land Jones, it will without a doubt have one of the most impressive stables of MMA fighters on its roster. One fighter they likely won't have, however, is Anderson Silva, as he in talks with Adidas for a new deal after he too, was dropped by Nike.
Still, potentially having three current UFC champions on the team is pretty good, too.