Floyd Mayweather Jr. proved once again that he is indeed the king of pay-per-view (PPV), attracting an estimated 2.2 million buys for his latest venture opposite Saul "Canelo" Alvarez last weekend (Sept. 14, 2013) in Las Vegas, Nevada.
"Money" cruised to a
unanimous decision majority decision victory over the rising Mexican sensation, putting on a striking clinic that ensured Mayweather kept his undefeated (45-0) record intact despite some questionable score keeping.
And aside from fattening his already-full piggy bank, Mayweather also made some hefty coin for his business partners, which includes Oscar De La Hoya's Golden Boy Promotions and Showtime Sports.
Fight promoter Richard Schaefer, who says his calculator is still "steaming" from tallying up all of the numbers from "The One," which are still rolling in, said he is "confident" that "Mayweather vs. Canelo" will be the highest-grossing PPV of all time.
His words (via L.A. Times):
Schaefer said he is certain the bout sold more than 2 million pay-per-views, with estimates at 2.2 million for total sales around $150 million. The bout also generated a record $20 million live gate, with $2.6 million in closed-circuit sales in Las Vegas.
While the estimated 2.2 million PPV buys wouldn't break the current record of 2.5 million set by Mayweather vs. De la Hoya in 2007, it would generate more cash than the aforementioned classic bout for all parties involved.
And you can thank the spike in cost per PPV buy, which jumped from $50 to $75 in a span of six years. The Money Team can also thank "Canelo," who, according to Schaefer, drew in plenty of eyeballs from his massive Mexican fan base.
In fact, according to the report, 78.4 percent of all households with a television set in Mexico tuned in over the Mexican Independence Day weekend to see their native son attempt to dethrone the longtime champion.
While unsuccessful, Alvarez proved to be a star in his own right and set himself up nicely to become one of the front runners to replace Mayweather as the sports next top draw once the 36-year old decides to hang them up for good.
It's truly good to be king.
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