clock menu more-arrow no yes

Filed under:

Video: New Nike 'Just Do It' commercial featuring UFC Light Heavyweight Champion Jon Jones

New, 7 comments


There's that great scene in Fists of Fury when Bruce Lee stands up to a bunch of corporate bullies and tells the head creep: "You wanna fight? I'll take you on" ... (murks non-descript thug) "Well, I'm waiting!"

That's the gist of this new commercial from sneaker and sports apparel giant Nike, who essentially wants anyone who thinks they've got the stuff to get out there and prove it. What does that have to do with Ultimate Fighting Championship (UFC) Light Heavyweight Champion Jon Jones?

He's at the top of his respective sport.

That means if you think you're a great fighter, then strive to be the best, go after the toughest guys and fight the stiffest competition. You know, Just Do It. Aside from "Bones," several other high-profile athletes from professional sports are featured, delivering the same message.

Go hard or go home.

At least when you go home, you don't have to worry about getting your ass kicked. And you can help split the cost of the UFC 165 pay-per-view (PPV) next month in Toronto, where Jones will put his 205-pound title on the line against Alexander Gustafsson (more on that fight here).

Can "The Mauler" just do it in "Hogtown?"