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What? Primetime UFC event loses weekend ratings battle to Gold Cup 2013 Final soccer game

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That's a bicycle kick to the soccer balls.

Dennis Wierzbicki-USA TODAY Spor

Looks like Jimmy Conrad got the last laugh.

Ultimate Fighting Championship (UFC) President Dana White has repeatedly said mixed martial arts (MMA) will be the biggest sport in the world, but its apparently still got a long way to go.

If the plan is to unseat international soccer's reign of supremacy in the ratings, you'll probably first have to beat soccer in the United States, but that didn't happen this past weekend.

UFC on Fox 8 didn't exactly bring the house down on Saturday night (July 27, 2013) in Seattle, Washington, taking home 2.04 million viewers for a 1.6 overnight rating.

Believe it or not, the event, which was headlined by a UFC Flyweight title fight between Demetrious Johnson and John Moraga, wasn't even the most watched sports programming on Fox this weekend. The United States men's soccer team competed in the 2013 Gold Cup, defeating Panama (1-0) on Sunday afternoon, managing to bring in a 1.8 rating to edge out UFC despite the latter's primetime placement.

Not bad for, as White calls it, "the least talented sport on Earth."