Looks like we're playing right into Dana White's hand.
Not just his, but the hand of UFC Welterweight Champion Georges St. Pierre, as well, since the pair have apparently made top 170-pound contender Nick Diaz into a villain just to sell a few extra tickets to the "St. Pierre vs. Diaz" pay-per-view (PPV) event on March 16, 2013 at the Bell Centre in Montreal, Quebec, Canada.
Wolf tickets, to be exact (or "woof," depending on your locale).
"You (St. Pierre) told the fans that I deserve to get beat down, that I chased you around. I got the fight, right? I'm working towards something, everybody knows that. Sorry I had to [say you were scared] to get the fight. They're selling you (fans and media) all wolf tickets people, you're eating them right up. Georges here is selling wolf tickets. Dana here is selling wolf tickets. The UFC is selling wolf tickets. You guys are eating them right up."
Wolf tickets stem from the boy who cried wolf, or in the case of "woof," the barking of dogs who don't ever bite. Either way, it boils down to perception versus reality. Diaz doesn't like the way the promotion is selling this fight, with him as the "bad guy."
Even St. Pierre admitted that most of his incendiary (and often nondescript) pre-fight comments, like those referring to his vengeful "darker side," were spliced together for marketing purposes.
Diaz was also upset over the promotion's decision to use a picture of him from yesteryear for the UFC 158 event poster (see it here), one that suggests Diaz is a scowling thug looming over the pristine champion.
"Can I get one buttered up, photoshopped picture in a magazine or on a poster? They can do better than that, but they're not worried about it."
No Mr. Diaz, they have other things to worry about. Like this.
Whether or not the UFC 158 main event is all bark and no bite remains to be seen. But the best way to prove that White has been selling us snake oil is to go inside the cage on Saturday night in Montreal and win. Not just win, but win like a champion.
That includes passing the post-fight drug test.