Ultimate Fighting Championship (UFC) is gearing up for its most anticipated mixed martial arts (MMA) pay-per-view (PPV) event of the year this weekend at the MGM Grand Garden Arena in Las Vegas, Nevada, on July 7, 2012.
And what better way to celebrate the "rematch of the century" between Anderson Silva vs. Chael Sonnen than to rope in a blue chip sponsor, Edge, and peddle its product to the thousands of needy combat sports fans who either can't afford -- or who simply waited too long to pick up -- the hottest ticket in "Sin City" this Independence Day weekend.
That's right, with a Twitter handle, $5 and a little luck, 10 UFC fans (and a friend) will be able to witness history from the "best seats in the house" courtesy of UFC President Dana White and his latest (and rather genius) social media/marketing gimmick.
White explains:
"When I say [UFC 148} is sold out, people are having a hard time even buying tickets this thing is so sold out. But, I always hold tickets for Twitter fans. What we're going to do for this fight is that I'm going to have 10 pairs of tickets … of these most expensive [seats] you can buy in the arena. The best seats in the house that I am holding for you, the Twitter fans. Here's the deal: You have to show up [on July 6, 2012] with a can of Edge shave gel. It could be me on it or Dominick Cruz, or any of the other guys who are on the can, which will enter you to win the tickets. We're going to Tweet them Friday after the weigh in [in Las Vegas, Nevada] down around Mandalay Bay somewhere. I'll have more details as we get closer … it's worth it, they are bad ass tickets -- you can't buy these tickets; you couldn't ever buy these tickets --they're ours out of our block. They're the best seats in the house! I'll see you Friday."
Good luck, Maniacs.
For UFC 148 ticket sales information click here. To check out the latest UFC 148: "Silva vs. Sonnen 2" fight card and rumors click here. And to dig deep into our extensive UFC 148 news archive click here.
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