Ultimate Fighting Championship (UFC) really wants you to believe Jon Jones, reigning Light Heavyweight Champion and UFC 145 headliner, is the mixed martial arts (MMA) equivalent to Muhammad Ali.
It helps when his striking coach, Mike Winkeljohn, says "Bones" has a jab that is approaching the level of the one made famous by the celebrated boxing legend. Or when the UFC Magazine sports the 205-pound phenom on its cover in a homage to the pugilist formerly known as Cassius Clay.
Heck, even Jones himself was doing the "Ali shuffle" back in 2009.
Maybe he is, or will be, as good at MMA as Ali was at boxing. But it's also important to note that a time came when even "The Greatest" was no longer, well, the greatest.
So does that make Rashad Evans, who will challenge for the division strap on April 21, 2012 at the Philips Arena in Atlanta, Georgia, Joe Frazier or Ken Norton?
How about George Foreman?
We'll find out a week from Saturday.