So too, is Spike TV.
While UFC on FX 1: "Guillard vs. Miller" goes down on the FX channel, live from the Bridgestone Arena in Nashville, Tennessee, Spike will counter-program with a UFC: "Unleashed" marathon featuring none other than "The Young Assassin."
From today's release:
Spike TV will celebrate the career of one of mixed martial arts' most exciting fighters, Melvin "The Young Assassin" Guillard, with a five hour primetime "UFC Unleashed: Melvin Guillard" marathon on Friday, January 20 (7:00pm-12:00 Midnight ET/4:00pm-9:00pm PT). Guillard, a standout member of "The Ultimate Fighter 2" in 2005, has had an array of exciting fights throughout his career.
The UFC: "Unleashed" Melvin Guillard marathon schedule includes the following bouts:
The UFC opted for greener pastures on the FOX network (including FX and FUEL TV) after Spike TV balked at Zuffa's increased licensing fees during contract negotiations back in 2011.
With the end of the Spike TV "Prelims" specials and various other MMA-related programming, the network had a pretty sizable gap to fill in its efforts to retain the 18-34 demographic that tuned in for televised fisticuffs.
While Bjorn Rebney and Co. won't be able to make their Spike TV debut until 2013, the network will try and keep fight fans satiated with a constant stream of UFC fights, which they still have at their disposal, thanks to a library licensing agreement that extends through the remainder of this year.
Anyone think this will put a dent in the ratings for the debut of UFC on FX?
More on the "Guillard vs. Miller" event right here.