You're doing it wrong.
UFC Light Heavyweight Champion Jon Jones and division number one contender (for now) Rashad Evans are doing a great job of building heat for their rivalry and have the UFC fan base clamoring for their inevitable showdown. There's just on problem.
They aren't fighting.
pulled out of was forced to withdraw from his first title defense against "Suga" earlier this year to have surgery on his mangled thumb following his championship win over Mauricio Rua at UFC 128 last March.
Evans, who was torched by UFC President Dana White (and most of the mixed martial arts community) for waiting out his title shot against "Shogun" back in 2010,
was pressured into decided to get back into action against surging division prospect Phil Davis at UFC 133 on Aug. 6 in Philadelphia while "Bones" was on the mend.
And before the ink was dry on the "Evans vs. Davis" contract, Jones re-emerged to announce he won't be needing surgery after all and will actively pursue his next fight. Of course that went over like the proverbial lead balloon with Evans, and the former teammates have launched verbal nukes via their Twitter accounts and even had to be separated at a Las Vegas nightclub.
Great hype, wrong fight.
Unless the UFC is going to start tinkering with the line-up in "The City of Brotherly Love," someone has to step up and separate these two and shift the focus to where it belongs: on Phil Davis.
That's because fans won't get a return on investment with a "Wonderful" win on Aug. 6 and according to Davis, that's happening "No matter what."
"I’m going to go out there and get a ‘W’ no matter what," said Davis (via MMA Weekly). "He’s someone I should definitely be concerned about, with my skill set. I expect a pretty good fight. I invite the opportunity to face someone of his level of wrestling and I think I’ll be fine. I like to think I’m going to be the one controlling the pace of any fight. And I don’t think this will be any different. I will take this fight wherever it wants to go. Losing was never something I planned on doing."
A win for Davis in Philadelphia doesn't guarantee him a title shot; however, it's even harder to build a case for Evans under that same scenario. Especially with Lyoto Machida re-inserting himself into the 205-pound title hunt and Quinton "Rampage" Jackson hot on their heels.
So now what?
The light heavyweight division is currently a mess but should sort itself out by year's end -- unless Jones takes a fight before the winner of Evans vs. Davis is determined and something catastrophic happens. Then again, if both Jones and Evans lose, we may finally get that long-awaited grudge match.
Phil Davis certainly plans on doing his part later this year.