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Bud Light renews UFC sponsorship and brings 'Battle on the Bayou' to Spike TV on Sept. 17 in New Orleans


Ultimate Fighting Championship (UFC) today (April 6, 2011) has announced a multi-year sponsorship renewal with Bud Light, the world's best-selling beer.

To celebrate, Brock Lesnar is going home to get on top of his wife.

The new agreement with Bud Light means more to fans than just a few well-placed logos and witty commercial spots. In fact, the boys at Anheuser-Busch will bring one special promotional event per year, beginning on Sept. 17, 2011, with a live event in New Orleans airing on Spike TV.

"Battle on the Bayou" will also feature a Bud Light sponsored sweepstakes that could send a couple of lucky fans to the "Big Easy" for the September super-show.

Here's how to enter:

Bud Light is extending the New Orleans event beyond the fight night with the "Battle on the Bayou" national sweepstakes*, a three-day, two-night UFC fan experience in the Big Easy – complete with weigh-ins downtown, an exclusive concert and meet-and-greets with UFC personalities.  Beginning May 2, fans 21 and older can enter to a win a trip for two to the "Battle on the Bayou" online at or through UFC-branded Snap Tags on Bud Light point-of-sale materials.

A trip to New Orleans. Lots of beer. UFC fights.

I believe in some circles they refer to that as "Heaven." Oh, and be sure to keep your eyes open for the new Bud Light aluminum bottle adorned with the UFC logo, the first of its kind.

Until then, we'll see you in Louisiana.

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