clock menu more-arrow no yes mobile

Filed under:

Banzai Charge: DREAM owners change business model, declare war against the UFC

Fist-butterfly_medium

Props: MMA Fighting

Quoteworthy:

"This is a declaration of war against the WWE and UFC. From Asia, we will take the world. Mr. Ishii is completely supporting us. We won't stand a chance in the American market so we will spread to the rest of the world. When K-1 and PRIDE were competing against each other, 80-percent of the martial arts market was in Japan. It is now the opposite and Japan is only 20-percent. We were worried that Japan would be left behind if we let this continue, it is unacceptable. We needed to change our business model. We've let Dana White get a lead on us. Before (Shinya) Aoki beats (Gilbert) Melendez, we must win as promoters."

K-1 President Sadaharu Tanikawa leads the charge at today's press conference announcing the financial partnership between Fighting and Entertainment Group (FEG) and Shanghai-based investment bank PUJI Capital. FEG holds DREAM and K-1 under its umbrella and expects great things from a new business model that focuses on a global expansion. Not since the days of PRIDE has mixed martial arts been a formidable presence in Japan. Can the deep pockets of PUJI help FEG recapture that glory? Or has the UFC's international expansion defeated them before they even get started?

Sign up for the newsletter Sign up for the MMA Mania Daily Roundup newsletter!

A daily roundup of all your fighting news from MMA Mania