The numbers are in for the UFC 111: "St. Pierre vs. Hardy" pay-per-view buy rate, which took place on March 27 from Newark, New Jersey. And it looks as though the Garden State played host to some pretty big business.
Dave Meltzer of the Wrestling Observer (subscription required) reports the following:
Updated UFC 111 numbers look to be coming in at around 770,000 buys. With Georges St. Pierre as the headliner, the numbers were strongest in Canada, as the top per capita markets were Halifax, Winnipeg, Edmonton, Calgary, Vancouver, Toronto, Ottawa. Montreal, Hamilton, Saskatoon, St. John's, Windsor, Kingston, Burlington (Ont), Regina and Victoria, all Canadian markets. The top U.S. markets were Honolulu, Las Vegas, Sacramento, Seattle, Newark and Denver.
The initial estimates of the pay-per-view numbers were slightly higher at 850,000 buys, but 770,000 is nothing to sneeze at. The card brings some desperately needed quality PPV numbers to Zuffa, as the promotion had recently been plagued by a rash of injuries and less than thrilling match ups.
UFC 111 signaled the start of what should be a very fruitful run for the company all the way through the end of the summer with stacked cards lined up one after the other.
It's also interesting to look at the markets in which the event did the most business. Canada of course dominated the top market space as Georges St. Pierre was in action, but Seattle and Denver aren't necessarily considered hotbeds of mixed martial arts.