Spike TV will once again offer mixed martial arts fans a look at select preliminary bouts when it airs live under card action from the upcoming UFC 108: "Evans vs. Silva" pay-per-view on Jan. 2 from the MGM Grand Garden Arena in Las Vegas, Nevada.
UFC lightweight stars Cole Miller and Dan Lauzon will bring their bout to the airwaves alongside the 170-pound scrap between Martin Kampmann and Jacob Volkmann.
Starting with the UFC 103 pay-per-view back in September and then again at UFC 104 just a month later, the Zuffa brass wanted to test the idea along with its cable television partner and see what kind of numbers free preliminary bouts could generate.
After attracting about 1.4 million viewers for both events as well as snagging a 1.0 household rating for the 1.3 million viewers who tuned in to see featured preliminary bouts from UFC 106, the network ordered another ten bouts for 2010 starting with "Evans vs. Silva."
More under card fights are expected to air on the cable television network from UFC 109: "Relentless" on Feb. 6 as well. If the numbers continue to hold, it could become a permanent addition to future pay-per-view events.
And that's a good thing.
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