"The reality is you can make millions of dollars doing this, millions of dollars. How many sports in Australia can you say people are playing, where if you're good enough, you can earn millions and millions of dollars? This is the most viable sports franchise on the planet. I'll give you an example, Lyoto Machida is the [UFC light-heavyweight] champion, he is 16-0. In boxing, if you're 16-0 you're still fighting bums. At 16-0, Machida is the champion and earning a shitload of money. You're going to see a lot of Australians coming out and fighting.[But] we don't do the freak show thing, man, I wouldn't put a boxer in there, he would be defenseless."
-- UFC President Dana White informs the Brisbane Times that his brand of mixed martial arts can make millionaires out of up-and-coming fighters from down under. White and Co. are set to invade Australia with UFC 110 on Feb. 21 at the Acer Arena in Sydney and will likely feature the return of Elvis Sinosec against fellow countryman Chris Haseman. Millionaires in the making? Or hometown boys used for cheap pops? See you at the Outback!