Dana White, the Fertitta brothers and of course the UFC get an in-depth look from CNBC when they examine 'Ultimate Fighting -- The Biggest Brand in Brawling.'
"CNBC goes inside the octagon with front man Dana White, the fighters and the billionaire backers who turned the league from a dying franchise into a global sensation."
Check out Ultimate Fighting: Fistful of Dollars when it premieres this Wednesday, July 29th at 10pm and again at 1am ET.
(Thanks to MMAmaniac "Precious P" for the tip)
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