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Dana White and Brock Lesnar on CNBC today to announce 'exciting new UFC deal'

dana white brock lesnar cnbc
From UFC.com:

"UFC President Dana White and heavyweight sensation Brock Lesnar will appear live on CNBC's 'Power Lunch' today to announce an exciting new UFC deal. The show airs at 12:40 p.m. ET."

This is more than likely not the "mind-blowing" announcement we're expecting later in the week. It could have something to do with a major licensing and merchandising agreement that the promotion has been feverishly looking to ink all of its fighter to behind the scenes. That's my guess. Yours?

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