"UFC President Dana White and heavyweight sensation Brock Lesnar will appear live on CNBC's 'Power Lunch' today to announce an exciting new UFC deal. The show airs at 12:40 p.m. ET."
This is more than likely not the "mind-blowing" announcement we're expecting later in the week. It could have something to do with a major licensing and merchandising agreement that the promotion has been feverishly looking to ink all of its fighter to behind the scenes. That's my guess. Yours?