To say that it was a big weekend for mixed martial arts might be an understatement. Just on the heels of Saturday night’s EliteXC network television debut on CBS — which peaked at 6.51 million viewers — Sunday night’s WEC 34 on the Versus network held its own.
The featherweight title fight between 145-pound champion Urijah Faber and challenger Jens Pulver was the highest-rated, most-watched WEC event in the network’s history, and the most-watched show on any network in that timeslot among key male demographics [Men 18 – 34 (534,385) and Men 18 – 49 (885,743)]. It was also the third most-watched telecast in network history among Men 25 – 54 (773,267).
The exclusive home of World Extreme Cagefighting (WEC), the Versus network averaged 1,535,705 viewers for its June 1 telecast, which boasted "the most-anticipated featherweight fight in history" between Faber and Pulver. The fight, which took place in Faber’s hometown of Sacramento, CA at the Arco Arena, did not disappoint.
And in case you missed it, it re-airs tonight at 7:00 p.m. and 10:00 p.m. ET.
WEC 34 marks the seventh live fight on Versus for the promotion. Compared to the average of the previous six telecasts, Faber/Pulver is up 180 percent in HH rating (1.4 vs. .5) and 216 percent in viewership (1,535,705 vs. 485,288). Viewership for key male demos increased from between 222 and 336 percent.
For more info on this historic night click here.
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