"Strikeforce on NBC" is a hit.
Thats right, the late night show has increased its number of viewers consistently each week from the debut episode only five weeks ago.
The show airs late night on Saturdays every week immediately following "Poker After Dark." The 2 a.m. ET time slot certainly isn't primetime, but the growing popularity of the sport is proving that fans will tune in to watch mixed martial arts no matter what time it's on.
"Strikeforce on NBC" a half-hour show dedicated to airing pretaped Strikeforce fights and highlights, as well as fighter profiles. The show is hosted by UFC Hall of Famer and mixed martial arts legend, Ken Shamrock, and ESPN World Series of Poker announcer, Lon McEachem.
Not only has NBC's mixed martial arts venture been able to top ABC's "JImmy Kimmel Live" and CBS's "Late Late Show with Craig Ferguson" in numbers recently, but surprisingly "Strikeforce on NBC" has been able to compete in the 18-34 year old male demographic against CBS's "Late Show with David Letterman" -- a show that has been on the air for nearly 15 years.
That's impressive considering the differences in time slots.
Heres a quote from Strikeforce CEO Scott Coker on the growing attention his show and company are garnering from network television:
"We're pleased to see our product gaining momentum on network TV. The series has proven to be a highly effective way of creating new Strikeforce fans throughout the country and we're looking forward to delivering more action-packed programming to NBC viewers throughout the year."
If the success of "Strikeforce on NBC" is any indication as to what CBS is going to do for Elite XC, we just might be seeing a lot more MMA on network television.
UFC on FOX anyone?