"I just got a call from Chuck Lidell. Chuck is finding himself in a position where he's famous, because his sport has grown in popularity so rapidly. All of a sudden you have a posse and you're going out to dinner before your fights and not working like you used to. He's not as hungry as when he made it. We're just starting the journey with him to find out what drives him."
"Tony Robbins -- famed performance coach, star of 'Shallow Hal' and fixture of late-night, infomercial television" -- talks about adding former UFC light heavyweight champion Chuck Liddell to his list of clients. The "Iceman" is riding a two-fight losing streak and is set to battle Wanderlei Silva at UFC 79: "Nemesis" on December 29. For more on the Liddell-Robbins alliance click here.