I found out recently that the Ultimate Fighting Championship (UFC) and NBC Universal Television Networks are working together to cross promote their products.
"Fearless" — a Kung Fu picture that features Chinese martial arts film star Jet Li — will premiere tomorrow, February 1, via OnDemand and Pay-Per-View (PPV).
To drum up consumer interest in the movie, folks who visit this Web site can win a three-day, two-night trip for two to Las Vegas to catch a future UFC match.
UFC 67, which takes place this upcoming weekend, is prominently featured on the site. And, the contest just began on January 15. So, I'm not really sure how a winner is going to be selected and flown out to Sin City on such short notice.
The contest ends on May 31, 2007. Therefore, I'll assume that this is indeed for a "future" UFC event and not the one this SuperBowl weekend.
Either way, just want to bring it up so you can enter. There's nothing quite like a UFC show.
Except, maybe, a free one.