There are some mixed martial arts (MMA) fighters who prefer to take the slow path to the top, then there's Conor McGregor.
The never-shy Irishman wants to go straight to the pinnacle of the fight game as soon as possible, despite having competed only twice (both wins) under the Ultimate Fighting Championship (UFC) banner.
Looking to inch himself closer to a title fight with a win over new opponent Diego Brandao at UFC Fight Night 46 on July 19, 2014 in Dublin, Ireland, "Notorious" is confused as to why his colleagues don't aim for title shots, as well.
In his view, if you aren't lobbying for the shot at the champion's belt, then you have no business in the fight game.
"I want that target on my back. I want every one of them. I don't understand how so many of these guys are signed to the UFC and have had so many fights in the UFC and have no aspirations whatsoever of the belt. Have never once mentioned the champion. Have never once put themselves out there to get that. I don't understand that. From the day I signed last year my eyes are on the gold. I don't understand people that don't. Anyone that's in my way is in the firing line. The way I'm doing it, I'm doing it the right way. I just don't understand those guys and there's so many of them. So many of them that are in the UFC that have no aspirations to win the belt. They shouldn't be there. I'm out here working to become the greatest. That's my goal. I'm looking to go down as the greatest of all time. Hall of fame. History maker."
While Conor has yet to earn himself a title shot, he has garnered a loyal fan base as well as the MMA media's attention. Something some longtime MMA veterans have yet to do.
Some may view it as unnecessary trash-talking and disrespect, while Conor sees it as putting himself out there as a way of trying to get that target on his back.
Something that seems to be working.