Bellator CEO Bjorn Rebney is no stranger to Ultimate Fighting Championship (UFC), having purchased his fair share of pay-per-view (PPV) events. But that was back when each card was "significant," unlike now, when the promotion holds one "every three weeks."
From his conversation with MMA Junkie:
"I used to watch the UFC years ago, and I used to buy pay-per-views when they were significant and every pay-per-view had big fights on it, but that's not the case anymore. They do one every three weeks, and some of them, I'm like, ‘I wouldn't watch that if it was on (FOX Sports 1).' My feeling is you should do pay-per-views when you can do huge depth on the pre-show on Spike and huge depth open the pay-per-view, and we did that tonight. And when we have the opportunity to do it again, whether it's sometime later this fall to next year -- whenever it is -- we'll do it again."
Rebney was responding to critics who didn't believe last Saturday's (May 17, 2014) Bellator 120 PPV -- the first ever from the Viacom-owned promotion -- was worth paying for. Whether or not they still felt that way after a wild and wacky night of fights (results here) is unclear, but not everyone assigned to the next UFC PPV is a bona fide superstar.
James Krause vs. Jamie Varner and Takeya Mizugaki vs. Francisco Rivera are a pair of fights you will be asked to pay for at this weekend's (May 24) UFC 173 PPV, headlined by a bantamweight title fight pitting Renan Barao against TJ Dillashaw.