UFC on FOX 11: "Werdum vs. Browne" brought in 2.5 million viewers this past Saturday night (April 19, 2014), according to a report by MMA Fighting, with an overall rating of 1.6. The main event saw Fabricio Werdum punish Travis Browne across five rounds for a unanimous decision win (super slo-mo highlights here).
The show's viewership more or less matched the UFC on FOX 10 broadcast, where 2.55 million viewers watched Benson Henderson score a controversial victory against Josh Thomson. Out of all UFC events taking place on FOX, it topped three previous cards.
The good news is, this show took place outside of NFL football season and it was the second highest rated -- and most viewed program -- out of the events shown when there wasn't a pigskin being thrown around.
The promotion should have been worried when the show went off the air, since the overnight viewership was just 1.9 million viewers, clocking in at the lowest it has ever done.
Then came the overrun.
3.3 million eyeballs caught the Werdum vs. Browne headliner, making it the second highest watched program in the United States between the male demographic of 18-49, the first being the NBA playoffs.
The "Prelims" didn't do so well compared to the UFC on FOX 10 numbers (see them here), bringing in a rating of 0.49 and viewership of 521,000 viewers.
Still, it seems like the FOX deal has been a success with UFC, since the broadcast giant brings in more viewers than any other channel that has previously aired UFC events in the past year. FOX beats FX, FUEL, and even beat out FOX Sports 1 (and 2) when it comes to fans watching its events.
That's a wrap.
For complete UFC on FOX 11 results and blow-by-blow coverage of the main card action click here.