Ronda Rousey will face Alexis Davis on July 5, 2014, in the co-main event of UFC 175 in Las Vegas, Nevada, in what will be "Rowdy's" fourth attempt to defend her women's bantamweight strap.
See how that bout came together here.
It will also mark her third fight in the span of seven months, after disposing of Miesha Tate at UFC 168 last December and Sara McMann a month and a half later at UFC 170.
It's that "fight anywhere, anytime," attitude that has made her a fan favorite and gotten her in ZUFFA's good graces. A company woman, if you will.
In fact, White recently labeled Rousey his "new Chuck Liddell," citing that she is willing to take on all comers at any given moment and revealed it was Ronda who asked him to book her for another fight so quickly.
He showered the former Judoka with praise during a recent media scrum:
"Ronda called me and says, 'I want to fight.' Ronda is my new Chuck Liddell, man, seriously. She is my new Chuck Liddell. She will fight anybody, anywhere, at anytime. She wants to stay busy, she wants to keep fighting. You tell her she can't fight and she'll say, 'Fuck you, I want to fight.' She will fight back-to-back, she will fight on 24 hours notice. She's the new Chuck Liddell."
No rest for the weary.
Ironically enough, Liddell, too, had a cameo in the television version of "Entourage."
Indeed, "The Iceman" was the original company man that helped the promotion get to where it is today, while Ronda has become a pioneer herself, paving the way for women to make their presence felt inside the Octagon after becoming the first woman to ever sign a deal with the Las Vegas, Nevada - based promotion backin 2012.
According to White, she might be a bigger star than Chuck, or any other present or former UFC fighter, for that matter.
Even bigger than this box office draw.