The ratings for GLORY took a slight dip with this past weekend's event that saw Remy Bonjasky defeat Mirko "Cro Cop" Filipovic in his hometown of Zagreb, Croatia. Slightly down from the 659,000 overall viewers who tuned in to see GLORY 13 in Tokyo, GLORY 14 finished with 495,000 overall and a peak viewership of 588,000, according to the network.
While no promotion will be happy with a drop in ratings, this shouldn't be cause for alarm.
With UFC Fight Night 37 taking place earlier that day, and GLORY 14 taking place via tape delay with live results already being available, the kickboxing promotion still managed to garner the second highest rated show in their four-show history with Spike TV. The GLORY 11 debut show had 381,000, GLORY 12 had 476,000 and GLORY 13 had 659,000.
Had the numbers plummeted to lower than the GLORY 11 debut, then it would be a huge problem.
Kickboxing is still trying to stake its claim here in the United States, and three of the first four events have had just under 500,000 viewers. They are steadily building consistency in a market dominated by MMA and Boxing. Despite the UFC having UFC Fight Night 37 earlier that day (results), and Showtime having Canelo Alvarez vs. Alfredo Angulo later that night (highlights), the promotion gathered 495,000 eyeballs to watch their middleweight "Contender" tournament and a main event between two kickboxing legends.
Not bad, and not an easy thing to do.
The numbers indicate that people are slowly becoming more familiar with the names of the fighters and the one-night tournament featured on every card and more importantly for them, have not given up on watching.
Look for the numbers to rise with GLORY 15 in Istanbul, Turkey, on April 12, which features arguably the most popular kickboxer in the U.S., Tyrone Spong, in a four-man tournament with fellow kickboxing superstar Gokhan Saki, Nathan Corbet and Saulo Cavalari.
For more results and fallout from GLORY 14 click here.