Newport Beach, Calif. (February 26, 2014) - Bellator MMA, the world's largest global tournament based mixed martial arts promotion and Victory Motorcycles announced today an extension of the brand partnership marking Victory Motorcycles as the "Official Motorcycle Partner" of Bellator MMA.
On Friday, February 28th, live on Spike TV, the alliance will formally kick off for 2014 during Bellator's Season 10 Premiere from the Mohegan Sun Casino in Uncasville, CT. Victory Motorcycles will be strategically integrated throughout the Bellator broadcast and digital platforms. In addition to premium logo placement on the cage mat canvas, and commercial inventory on Spike, Victory will present a custom in-show feature before the main event. The segment will be named "Keys to Victory" and highlight what fighters must do to win the bout. Friday's main event featuring light heavyweights Rampage Jackson vs. Christian M'Pumbu will be the first up on the docket.
"The Bellator - Victory alliance is a perfect fit and we are happy to strategically evolve the partnership into the Bellator cage and onto the Spike broadcast," Bellator Chairman & CEO Bjorn Rebney said. "Both brands are continually pushing the envelope of greatness and we could not be more excited for another huge year with Bellator and Victory."
According Brian Kirkendall, Marketing Director for Victory, "As the Victory brand continues to grow each year, we love finding partners that share the passion and challenger attitude of our riders and brand. Bellator provides the perfect platform to reach this audience. From Bellator's national platform and strategic dominance in the digital arena, numerous touch points exist for us to be highly creative in reaching our core consumer and beyond."
For more information, visit Bellator.com, follow Bellator on Twitter @BellatorMMA, follow Bellator Chairman & CEO Bjorn Rebney @BjornRebney and check out Bellator on Facebook at www.facebook.com/BellatorMMA.