Ultimate Fighting Championship (UFC) has created some big stars in its short history, including Chuck Liddell, Randy Couture, BJ Penn, Anderson Silva and "King" Georges St. Pierre, just to name a few.
But they can't hold a candle to UFC women's bantamweight champion Ronda Rousey, a bona fide "rock star" who even blows away Brock Lesnar in terms of media attention, according to UFC President Dana White.
That was the sentiment coming out of this week's media luncheon, which not only served to promote "Rowdy's" upcoming pay-per-view (PPV) headliner, but to skewer other fighters, like the oft-injured Alistair Overeem and former Strikeforce champion Cristiane Justino.
Yahoo! Sports had a ringside seat:
"She's the hugest superstar. I'm going to go out and say she's the biggest star we've ever had. Ronda's never cheated, ever. She's an Olympian. She's a world champion who has not only defended her [expletive] title, but I asked her to go back-to-back and she [expletive] did it. Coming straight off filming two [expletive] movies, a training camp. This girl, the other thing with this girl? She gets the [expletive] flu, gets sick, run down, [expletive] like she's going to die, and she still [expletive] trains through camp. I've got a big 6-foot-8 [expletive] musclehead whose rib hurts and won't [expletive] fight dos Santos. This chick does two movies back-to-back, fights, comes back in [expletive] camp, films 'The Ultimate Fighter,' [expletive] does all these appearances and all this other [expletive]. She's a [expletive] rock star. She's never cheated. She's done all these great things. She's an Olympian and she has to answer questions about Cyborg [expletive] Santos?"
Rousey will face Sara McMann in the main event of UFC 170, which takes place on Feb. 22, 2014 in Las Vegas, Nevada. Even in victory, expect the undefeated Olympian to be dogged by whispers of a potential "Cyborg" fight, since the Brazilian is widely-considered the best female fighter not signed to ZUFFA.
But Justino has other plans (see them here).
So too, does Rousey, who is keeping herself busy between fights with high-profile movie roles, taking advantage of her short window of opportunity as both an athlete and as a mixed martial artist. But how big can she become while she's still an active combatant?
We may find out next Saturday night.