I cannot imagine an Ultimate Fighting Championship (UFC) event without Affliction shirts or Dynamic Fastener logos, but according to UFC President Dana White, the promotion is currently developing an official UFC uniform that all fighters would have to wear during an event.
Sources speaking anonymously told Bleacher Report that the proposed plan -- while not yet a done deal -- would be carried out by a major sports apparel company and would feature a full get-up that includes universal fight shorts, walkout shirts, and hats.
On the UFC-approved garments, spots would be available for a fighter's camp to go out and earn their own sponsorships, but the most visible logos would be from UFC and the chosen brand producer.
White has promised in the past to rectify the mixed martial arts (MMA) sponsorship problem, highlighted in recent events by instances of Cody McKenzie and Mac Danzig's infamous plain white shorts that were worn at UFC on FOX 9.
So, what major retailer will step up to be UFC's uniform supplier?
While it would be great if an MMA specialty brand like Roots of Fight was given the rub from ZUFFA, it seems more likely that a global entity like Nike or Reebok would be the preferred vendor.
Just imagine certain color distinctions for specific weight classes, or the differences between official walkout shirts compared to replica or throwback UFC uniforms. The options are endless. And it would undoubtedly be a nice addition to the UFC online store for all you brand enthusiasts.
Good or bad idea?