Urijah Faber has the look, charisma and fan base behind him that can potentially put him in line to be the newest pay-per-view (PPV) draw for Ultimate Fighting Championship (UFC).
In addition, he's pretty good at this fighting thing.
All Faber seems to be missing is the ever-elusive UFC title, which he's failed to capture in his previous two attempts. He'll have a third try later this evening (Feb. 1, 2014) when he rematches Renan Barao for the UFC Bantamweight strap at UFC 169 from Prudential Center in Newark, New Jersey.
Should he reach his goal, the sky's the limit for the Team Alpha Male leader (via Bloody Elbow):
"I think that's it, just getting that belt and letting the UFC's marketing machine run with it. They're incredible. The UFC does a great job of promoting guys. Part of my notoriety is that I was the champion under the UFC's sister company the WEC under the Zuffa umbrella for a long time, and that's one of the reasons I'm in the position I'm in today because I was a part of that process. It's just a matter of getting back to that head spot and letting things play out the way they will."
While UFC doesn't necessarily lack star power, a new PPV draw would be a welcome site for the Zuffa-owned company after its No. 1 money maker -- Georges St-Pierre -- abandoned his spot after deciding to take a break from the sport.
It's a responsibility Faber wouldn't be opposed to, and he has the experience to handle it, too, as "The California Kid" was the longtime poster for the now defunct World Extreme Cagefighting (WEC) organization before it closed shop.
How about it, Maniacs, should Faber defeat Barao and earn his first-ever UFC world title, will he have the total package to be UFC's next PPV draw?