Several days ago, Ultimate Fighting Championship (UFC) President Dana White revealed that The Ultimate Fighter (TUF): "Brazil 3" coaches, Wanderlei Silva and Chael Sonnen, were involved in an "huge fight" during taping of the show.
The ugly international incident resulted in "The American Gangster" get sucker punched by one of "The Axe Murderer" goons. Most of the mixed martial arts (MMA) community wasn't too surprised by the news that the bitter rivalry erupted in fisticuffs outside of the Octagon given their volatile history and together.
Speaking to the media during the recent UFC 169 scrum, White talked further about the melee, saying he wasn't too shocked his two stars came to blows.
"I wasn't shocked. That thing has been a time bomb since they got there. It's without a doubt the worst thing that's ever happened on The Ultimate Fighter in 20 seasons."
When asked if he would use the incident as a promotional tool -- TUF: "Brazil 3" will soon stream online via "Fight Pass" digital network -- White said the rivalry between the two speaks for itself and that no promotion is needed to sell it.
"That fight we can do no commercials, no newspaper, no radio, no nothing and that would, people want to see that fight. No, I don't like guys fighting outside of the Octagon. It's never happened. If you look at all the guys that we've had in there and who have gotten in each others faces and who have done what they've done, it's never come to a real fight. And I told them, 'hey, you idiots want to fight for free? Okay, I'd love to not pay you. It's going to be a big fight, I'll not pay you.' It's crazy. That's how bad they dislike each other."
White also went on to share that punishment was handed down to both parties, but didn't divulge exact details. In addition, while White said they don't have to show any of the actual "crazy" footage, it will come down to what they decide to do once it hits the editing room.
Sure, he may be somewhat correct in saying that the rivalry could sell the fight itself, but making the footage public won't hurt the cause, either.
Especially when the promotion plans to sell / promote its annual Fourth of July weekend event, most likely branded UFC 175 on July 5, 2014, which is when White expects Silva and Sonnen to lock horns ... for real.