"It's go time!"
Go Daddy has traditionally focused on sleaze and titillation in its ads -- or disgusting voyeurism, like Bar Refaeli's infamous nerd kiss from last year -- but this year's Super Bowl commercial has replaced the beautiful Danica Patrick with the jiggly pecs of bodybuilders rushing to get a spray tan.
Actually, Patrick is a part of the pack, but you might not recognize her in her muscular body suit alongside the beefy mass surrounding her.
Here's the ad that will air during Super Bowl 48 on Sun., Feb. 2, 2014, on FOX:
AdWeek.com has more on why the company went away from getting consumers all hot and bothered:
The Web-hosting company said Thursday that it has bought two 30-second slots, one in each half, for the Feb. 2 broadcast of Super Bowl XLVIII on Fox. And in a major shift in its big-game strategy, it has vowed that the commercials will contain no sexual innuendo whatsoever.
"We've matured. We've evolved," CMO Barb Rechterman said in a statement. "Our new brand of Super Bowl commercials will make it crystal clear what we do and who we stand for. We may be changing our approach, but as we've always said, we don't care what the critics think. We are all about our customers."
For complete Super Bowl 48 coverage, including the latest news and notes, be sure to hit up our Denver Broncos vs. Seattle Seahawks story stream right here.