When Super Bowl 48 kicks off at roughly 6:30 p.m. ET on Sun., Feb. 2, 2014, from MetLife Stadium in East Rutherford, N.J., the Denver Broncos vs. Seattle Seahawks game will broadcast live and free on FOX. If you've got a television, you can check out all the NFL season-ending action.
FOX Sports is upping the ante this year, though: Now you can watch, for free, if you have a computer (or an iPad) as well.
According to Variety.com, Fox Sports is using Super Bowl 48 to entice cable and satellite partners to sign up for the service:
The special preview of Fox Sports Go will allow all users to access content from 12 a.m. Eastern on Sunday, Feb. 2, until 3 a.m. Eastern on Monday, Feb. 3. The live stream of Super Bowl XLVIII will be available on iPads in the Fox Sports Go app and on desktops at FoxSportsGo.com. However, because of the NFL's deal with Verizon Wireless, Fox does not have rights to stream the Super Bowl to smartphones; to watch the game on a phone, fans must to subscribe to the NFL Mobile from Verizon service.
Ordinarily, the Fox Sports Go service is accessible only to subscribers of pay-TV providers. Today, that's limited to six providers: Comcast, AT&T U-verse, Cablevision Systems, Suddenlink, WideOpenWest and Midcontinent. Fox restricted access to the online video streams of the NFC playoff games this year to those partners.
The goal is to encourage more cable, satellite and telco TV partners to sign up for the authentication service, said Clark Pierce, senior VP of mobile and advanced platforms for Fox Sports. "We want to showcase the product. This is as good an opportunity as we're going to get," he said.
This is a smart play considering the success both NBC (2.1 million viewers) and CBS (3 million viewers) had in the past two years streaming the Super Bowl online. The Internet is nowhere near overrunning traditional television, but more and more homes are cutting the cord to the TV and running it to their computers.
It's a great option, especially for those in a pinch, even it if still isn't a huge audience to take advantage of ... yet.