Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) each have a new way of making sure its product is at the consumers' fingertips at all times.
While both services seek to offer the same thing to its fans, WWE has upped the ante with its version by offering everything at the network's launch and all but doing away with its version of the pay-per-view (PPV) model.
During Wednesday's post-fight media scrum, UFC President Dana White updated fans on his new online initiative, then commented on WWE's announcement. As far as how UFC's over-the-top content has performed so far, he knows there's room for improvement.
"Fight Pass is going to continue to get better, we're going to continue to add content and we're working on some other cool stuff I think you guys are gonna dig."
White went on to imply that he hasn't had much difficulty using Fight Pass, including one time recently when he was standing on top of a mountain, without cell phone service.
"Normally when you launch something, you're going to have all kinds of problems and trying to work out the kinks and stuff. I was on a mountain in Wyoming and I couldn't even get cell service and I watched a fight from China without one glitch -- no audio, no video glitch. The thing's just gonna keep getting better and better."
While not many mixed martial arts (MMA) fans would argue the fact that Fight Pass will surely continue to improve, when can subscribers of the $9.99-a-month service expect to have UFC's rich fight database at their disposal?
"What we are hoping for is to have everything we own on there by the date when you can't watch free anymore. Everything will be on there and what we're gonna do is even though there's issues -- there might be an old tale of the tape that has a sponsor that shouldn't be on there -- we're still gonna put it up, then take it down piece by piece and start to fix it while it's all up there and continue to add more content over the next year."
If this turns out to be true, great. But nowhere in that statement does White give any insight into whether or not UFC intends on offering marquee fight cards online, as WWE Chairman Vince McMahon has promised, right off the bat.
"Vince is a guy who is a trailblazer, look at the stuff he has done. Look at the stuff Vince has done throughout his career with WWE and how he took wrestling and where he brought it. Who knows? Maybe that works for him, doesn't make sense to me. Now you're seeing a lot of the distributors are talking about dropping them now. DirecTV and others too."
The decision "doesn't make sense" to White, but he doesn't knock them for trying.
"He's an animal man, he's a trailblazer, it's hard to doubt Vince with the things that he has done. When you talk about Vince's career and the things that he's done people always bring up the "XFL." Okay, so one thing he tried didn't fucking work."
In the end, competition is a good thing.
While UFC and WWE offer two different products, the fact that WWE is bringing the heat with its network will help put pressure on Fight Pass if subscriber numbers begin to dwindle.
In the end, White hopes for the best.
"Good for him, I hope it works out for him and I hope it's successful for them. He hates UFC, we don't hate WWE. Sometimes it seems like it, I wish him and WWE nothing but the best."
Haters gonna hate.