Bellator MMA's motto has always been "Where title shots are earned, not given."
No matter how much you clamor for one publicly or build up hype around yourself, you still have to successfully make it through a tournament to earn your chance at the division champion, just like the champion had to do originally.
Nothing has changed in that model, other than the inclusion of four man tournaments and a potential rematch clause, ever since Bellator debuted in 2009.
Bellator CEO Bjorn Rebney was asked if the upcoming pay-per-view headlining bout of Tito Ortiz vs Rampage Jackson would change the way his promotion does business during Monday's press conference and he staunchly denied any rumors of the sort with a harsh rebuttal likely aimed at a certain mouthy ex-realtor in the UFC.
"Our point of difference is that we're real sports competition, and when it boils down to world title fights, when it boils down to crowning our champion at 170, or 55 or 45 or whatever weight class, guys are going to earn the right to fight for that championship and they're going to have to beat the champion. It's the toughest tournament in sports, it's real sports competition.We're not sitting around waiting for some wrestler to lose two fights straight and then bark his way into a 205 world title fight. That's just not the essence of what we do."
While Rebney never referenced Chael Sonnen by name, it's pretty obvious who he was talking about. What do you make of his claim about how his company and the UFC do business, particularly with title shots?