The Ultimate Fighting Championship (UFC) president recently told members of the media during the UFC Fight Night 27 post-fight media scrum that he doesn't think negotiations with Ben Askren, who recently became a free agent after fulfilling his duties with Bellator MMA, will go smoothly.
Because Rebney, CEO of the Viacom-owned mixed martial arts (MMA) company, will do his best to interfere in an attempt to screw the former NCAA Division-1 wrestling standout in a deal. Not one to mince words, the Las Vegas fight boss took it to Bjorn and Bellator MMA in the only way he knows how.
"Bjorn Rebney's a scumbag. The guys says, ‘Yeah, we're going to let him go and let's just part ways.' He aint fucking parting ways with him, he's got a matching right and all that bullshit. This guy is a typical boxing piece of shit. Everybody knows the guy is a scumbag. It is what it is. So we will see what happens to Ben. First they said they were going to let them go, they're not going to let him go. They will probably end up suing him, too, and make him fucking sit out and lose a bunch of money and fuck him in a deal. Bad guys, they are bad guys. What they're doing is, they are fucking him. He's doing the same thing he did to Eddie."
Former Bellator lightweight champion Eddie Alvarez found out firsthand just how hard it is to break free from the shackles of Bjorn's company after he finally settled on a deal to stay put following months of legal battles and mudslinging.
One thing we can and will talk about is Bellator's first-ever foray into the pay-per-view (PPV) business as Bjorn and Co. present Bellator 106 on Nov. 2, 2013, which features a light heavyweight showdown between Quinton Jackson and Tito Ortiz.
And according to White, that venture will be a disaster.
"They can't get guys to watch their free shit. It's just another one of those mistakes. I was there, I did that, I thought the answer was pay-per-view (PPV). PPV almost put us out of business. I said it before and I will say it again, nobody over there knows what the fuck they're doing. They just don't know what the fuck they're doing. Now they're just throwing shit at the wall seeing if it will stick. But, if people aren't watching your free shit, pretty good idea that people aren't going to want to pay for it."
White would know, as he and the Fertitta brothers struggled mightily in the early years of the PPV business before they built the UFC brand into the giant money-making machine it is today.
But, will Bellator enjoy the same success? White doesn't think so.