Ok, so I have to admit I was a little apprhensive about Bjorn and Bellator's promotional tactics. Does he really have what it takes to make Bellator a viable competitor to the monster known as UFC. Can he put together the fights the fans want to see? And ultimately, does he get our beloved sport? Well, all of my apprehension was rolled neatly into a little ball and disposed of when I finally watched the Tito - Rampage presser. Pure genius is an understament! Here's what we can expect:
1. A scratch and Sniff Business Model
. The same model that launched children's stickers from a faltering 100,000 dollar market to a burgeoning market worth almost a quarter of a million dollars will now be employed within Bellator's model! To the unknowing fan, this doesnt mean much. But to insiders this means that Bjorn and his "goofy friends" will be scratching and sniffing" up some of the most exciting matches in MMA history. These fights include:
vs Ken Shamrock
4 and 5
Mayhem Miller and / or War Machine
competing in the first ever male vs female sanctioned MMA fight.
Tito Ortiz (with a cracked skull, shattered back, and recent quadruple bypass neck surgery) vs. a can
that guy from Utah vs that other guy from Florida (their names escape me)
(after retiring, unretiring, retiring again only to unretire than retire than unretire) vs. a high level can
Bobb Sapp vs. Kimbo Slice
AND MORE!!! Friends, fans, and enthusiasts: Bjorn's genius exceeds him! I mean a "scatch and Sniff model involving goofy friends is exactly what this industry needs. we dont need another Dana! We need a man who sees the value in pitting Ortiz a man on a 32 fight losing streak vs. another man - Rampage - on a 32 week whining, complaining, eating, and drinking spree sqaure off for three rounds of circle, circle jab, circle, circle, failed takedown, and circle, circle, circle, ,more circle......Even more exciting than the fight will be the brilliant excuses we experience at the post conference. Will Tito crack his skull yet again? Will Rampage have been so seriously injured or sick from burittos that he should have backed down but chose not to as every fan in the world was counting on him?
I am not sure. the only thing I am sure of is the Bjorn and his scratch and sniff model is a brilliant plan that has come to fruition right before our eyes!
But...can anyone tell me exactly what we are scratching and sniffing...?