If the MGM Grand Garden Arena wasn't already going to be rocking tonight (July 6, 2013) for UFC 162, then Ultimate Fighting Championship (UFC) President Dana White is giving some added nationalistic motivation to event-goers.
In an unprecedented move for the organization, the UFC will be handing out over 11,000 U.S.A. and Brazil rally towels to fans in attendance for the "Silva vs. Weidman" event to show support for the two fighters competing in the headlining contest.
White made the announcement (via Dave Doyle) during a Q&A session with fans at Friday's (July 5, 2013) UFC Fan Expo in Las Vegas, Nevada.
While the event takes place in "Sin City," there is expected to be a tremendous amount of support in attendance for Silva as many fans from his home country travel to witness "The Spider" compete.
Rally towels are an extremely common concept used in another major sports leagues such as the NBA, NFL and NHL; however, those events are vastly different as just two teams compete on a given night opposed to a UFC card where up to 26 fighters can step in the cage.
Nevertheless, handing out towels to fans is a new move by the UFC and one that will perhaps get those watching the fights live even more involved in the fight then they would have otherwise been.
MMAmania.com will provide LIVE round-by-round, blow-by-blow coverage of the main card action on fight night (Sat., July 6, 2013), which is slated to air at 10 p.m. ET on pay-per-view (PPV). The latest play-by-play fight updates of the live action will begin to flow earlier than that, however, around 7 p.m. ET with the "Prelims" undercard bouts on Facebook and FX Channel.
For all the current news and notes on UFC 162: "Silva vs. Weidman," be sure to check out our complete event archive right here.