Dana White: No one wants to watch Bellator for free, get ready to lose 'real money' with PPV

Ron Chenoy-US PRESSWIRE

UFC President Dana White weighs on on Viacom's plans to potentially hold a year-end pay-per-view (PPV) with Quinton Jackson and Roy Jones Jr.

Bellator and Viacom made some waves last week when it was rumored the network was thinking about a pay-per-view (PPV) headlined by a boxing fight between former UFC Light Heavyweight Champion Quinton Jackson and boxing legend Roy Jones Jr.

Needless to say, UFC President Dana White was not impressed, and he said as much at the post-fight media scrum following UFC on Fox 8 this past weekend (July 27, 2013).

"They have no f--- clue what they're doing. When they're in this business, right, and things are going well, you start grabbing for anything. You have a bunch of guys who don't know anything about fighting at the network. Networks acquire content. They don't become promoters."

Bellator's Summer Series debut last month was not a ratings success, as the Wednesday night programming attracted a little over 400,000 viewers on Spike TV, a far cry from the 1.1 million who witnessed the promotion's season eight debut earlier this year.

That's a bad sign for a network looking to cash in on a pay-per-view according to White, who has a bit of history with Roy Jones Jr. as his former middleweight champion Anderson Silva had been campaigning to fight the boxing great.

"Nobody wants to watch them on free TV. They're pulling terrible ratings. If they want to get into the pay-per-view business, get ready to lose some money boys. Real money. If they want to get Roy Jones, it's going to cost them a ton of money, and maybe they get it, but at the end of the day, how many buys do you think that fight does? I don't know what kind of deal they're going to come up with with the cable systems, but, they're grabbing for whatever they can get, you know what I mean?"

White does have a point about the limited amount of people who would potentially tune in to see Jackson fight on pay-per-view again, especially considering "Rampage" is coming off three straight losses to end his UFC career.

Does White have a point? Or is this sour grapes?

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