Not only does Ultimate Fighting Championship (UFC) President Dana White believe his women's Bantamweight Champion Ronda Rousey "blows Brock Lesnar out of the water" when it comes to media exposure, the Las Vegas fight boss now claims "Rowdy" also trumps current middleweight kingpin Anderson Silva in that department, too.
Yes, the pound-for-pound best fighter in world.
While many might be quick to dismiss the notion, it's not too far-fetched to believe Rousey is a bigger draw for reporters than "The Spider," as she proved to be a media darling even before her debut inside the Octagon.
Prior to her bout against Liz Carmouche at UFC 157 this past February, the spotlight was a constant on Ronda. With HBO, ESPN and other major news outlets champing at the bit to get a soundbite from her, "Rowdy," it seemed, couldn't escape the media even if she tried.
From Dana's conversation with"Gametime" at CBS Atlanta:
"She is phenomenal, you know? I never saw the women's thing coming and especially as big and as powerful as it's been. Ronda Rousey has turned into a huge superstar for us. She's brought media attention that we never had. I mean, even a guy like Anderson Silva, who is the pound-for-pound best fighter in the world, has broken every record in UFC history, I mean, she gets media that this guy doesn't get. She's talented, she's smart, she's funny and like you said, she's pretty, but more importantly, she's a badass."
And while some, like current welterweight champion Georges St. Pierre, "despise" pre-fight media obligations, Ronda has gone above and beyond her duties when talking to reporters and journalists, which could explain why so many major news outlets are drawn to her.
Silva, on the other hand, has had a love-hate relationship with the media, even skipping out on scheduled appearances.
The spotlight will once again be on "Rowdy" as she is set to coach season 18 of The Ultimate Fighter (TUF) opposite Cat Zingano this fall which will air on Fox Sports 1. And you can bet journalists will be out in droves when it's time to start promoting her showdown against "Alpha" which will be her second UFC 135-pound title defense.
While many might argue the publicity "Rowdy" garnered the first time around was solely because she and "Girl-Rilla" were making history by taking part in the first-ever women's fight inside the Octagon, Rousey can dismiss those naysayers if she manages to reciprocate the media attention once again.
Time will tell.