Here we go...
Microsoft is set to kick off its "Xbox reveal" today (May 21, 2013) at 1 p.m. ET from its headquarters in Redmond, Washington, where the computer and software giant will unveil its next generation video game console, known by insiders as "Durango" and gamers as "Xbox 720."
The "official" retail name will be a part of today's big announcement and you can watch a LIVE video stream of all the proceedings right here on MMAmania.com using the video player above.
Of particular interest to mixed martial arts (MMA) fans was today's scoop on the latest and greatest Ultimate Fighting Championship (UFC) video game. While nothing is expected for 2013, it's widely-believed that Electronic Arts (EA) will provide an update and some possible specs on its second effort in the cage-fighting genre.
The wait may be worth it.
Gamers haven't been able to get their fight on since THQ released "Undisputed 3," the third -- and last -- installment in its UFC branded video games. The longtime developer imploded last year and EA Sports was quick to pick up the pieces, announcing its alignment with the Las Vegas-based fight promotion at E3 2012.
Timing is everything.
Instead of rushing something out for the existing Xbox 360, EA is likely waiting for a raucous debut on the 720, or whatever "A New Generation Revealed" has in store. The UFC Trainer, also available on Xbox 360, utilized the console's Kinect hardware, which would be an interesting way to spice up the gameplaying experience.
Just try not to kick your television in the process or even worse, the guy standing next to you.
But let's not get ahead of ourselves. We still have to get through today's unveiling and you can follow along with our VOX Media colleagues over at Polygon for a live play-by-play beginning with the pre-show at 12:30 p.m. ET by clicking here.
It will also be available to watch live on Spike TV at 1 p.m. ET.
And, be sure to check back with us right here on MMAmania.com later this afternoon for all the news and notes on the upcoming UFC on Xbox video game.
For more on today's Xbox reveal click here.