UFC launches 'UFC Fit' in-home fitness DVD and nutrition program

UFC Fit

“This is the key to changing your life. This is the chance you’ve always hoped for.” - UFC President Dana White

Las Vegas, Nevada - The secrets of the Ultimate Fighting Championship®'s elite athletes are finally revealed in UFC FITTM - the UFC's first ever in-home fitness and nutrition program. Developed with renowned strength and conditioning coach Mike Dolce, UFC FIT is a lifestyle program based on the same methods the world's greatest athletes use to prepare for the OctagonTM.

A celebrated training coach and former mixed martial artist, Dolce has earned his reputation as the greatest conditioning and nutrition expert in the sport, helping top contenders including Johny Hendricks, Gray Maynard, Michael Bisping and Thiago Alves prepare for competition. Now, for the first time, Mike Dolce shares the knowledge and techniques that have turned athletes into champions in this in-home training program.

UFC president Dana White said: "What makes UFC FIT different from every other workout is Mike Dolce. The UFC doesn't cut corners or do anything halfway, so when we decided to create UFC FIT, we knew we had to work with Mike. He's someone we respect, someone we believe in and someone we know gets results. To compete in the UFC, you have to be proficient in five Olympic sports including boxing, wrestling, taekwondo and judo on top of having world class strength and cardio. And Mike Dolce take these guys level to another level - just imagine what he can do for you."

Dolce said: "The methods you'll see in UFC FIT are the same ones I've used with the top stars in the UFC, but I actually developed them for men and women of all ages. I used to weigh 280 lbs, I had elevated blood pressure, my cholesterol was high and I had sleep apnea. Using the principals I share in UFC FIT, I dropped 100 lbs and now am down to five percent body fat. UFC FIT is a fun, challenging program developed for everyone and every fitness level. We all deserve to be lean, to feel confident and to be healthy."

UFC FIT includes:

• 12 dynamic workout DVDs
• Plus 3-Day Shred, a jumpstart to weight loss
• 12-week Workout Tracker
• 132-page Lifestyle & Nutrition Manual, complete with training tips, a grocery list, meal plans and healthy, delicious recipes
• And for when you are on the go, Xyience® Ulti-BarTM and Ulti-MealTM Replacement Protein Shake, created exclusively for UFC FIT

UFC FIT is available now at UFCFIT.com. Additional merchandise is also available including an official UFC FIT Octagon® Mat, water bottle and fitness apparel.

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