Look who's back in the news (again). Yep, it's UFC Women's Bantamweight Champion and TUF 18 coach Ronda Rousey, who just signed a one-year endorsement contract with Xyience, the official energy drink of the UFC. "Rowdy" will appear in advertising, on point-of-purchase materials and on the brand’s website. She will also make appearances at beverage trade and consumer events. Who's thirsty?