So much so, that he's already considering the addition of new weight classes "over the next couple of years."
After Women's Bantamweight Champion Ronda Rousey defended her 135-pound strap against Liz Carmouche at UFC 157 in Anaheim, Calif., Cat Zingano put away Miesha Tate at The Ultimate Fighter (TUF) 17 Finale last weekend in Las Vegas, Nevada (see it again here).
Both bouts stole the show.
Hopefully, fight fans will get more of the same when Rousey and Zingano share coaching duties on TUF 18 later this year (details here). If all goes according to plan, it could help expedite the promotion's decision to add more weight classes for women.
White elaborates to MMA Junkie:
"The evolution of this sport as it's continued to grow, we've been adding weight classes, and the sport keeps getting bigger. There are more and more talented guys in all those weight classes. The same thing will happen with the women. I think when you got into the 135-pound division, I knew there were enough fights for a year and a half, two years. You think that after it starts to generate some excitement and interest that other women will pop out of the woodwork. I think over the next couple of years, we're really going to see a big boom."
Women's MMA is hardly a new phenomenon.
Long before White was on board, Scott Coker and his Strikeforce promotion were headlining cards with the best female fighters in the world, including Gina Carano and Cristiane Santos. "Conviction" has since migrated to Hollywood while "Cyborg" plies her trade for Invicta FC.
That may or may not change if UFC opens a 145-pound weight class, among others. Until then, bantamweight is where it's at.
Are you a believer?