Video: Watch awkward UFC 159 preview featuring Jon Jones' silent treatment for bombastic Chael Sonnen

Silence is golden. Except when you're trying to hype a UFC pay-per-view fight on live television.

I think Anthrax said it best: "Talking to you is like clapping with one hand."

Ultimate Fighting Championship (UFC) is less than two weeks away from its UFC 159: "Jones vs. Sonnen" pay-per-view (PPV) event, which emanates from the Prudential Center in Newark, NJ, on April 27, 2013.

How is the promotion gearing up for its light heavyweight championship headliner between reigning division kingpin Jon Jones and unlikely top contender Chael Sonnen?

The usual pre-fight crap (taste a sample here).

Since "Bones" was all buddy-buddy with the "American Gangster" for the 12 weeks we suffered through The Ultimate Fighter (TUF) 17, where the 205-pound rivals served as head coaches, the UFC's PR machine has been forced to hit the ground running to help drum up some hype for their rumble at "The Rock."

Jones can't be bothered.

Sonnen has denigrated his opponent since filming wrapped (see his attempt at poetry here), but hasn't been able to recreate the media frenzy that preceded his pair of title shots against Anderson Silva back when he was toiling at middleweight.

In addition, the mixed martial arts (MMA) community doesn't share the same optimism it had when he last tangoed with "The Spider" back in July 2012. How could it? Sonnen has competed at light heavyweight in over six years and his first fight back is against the best in the class -- if not the world.

If Jones can't manage to feign interest, why should we?

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