Esther Lin for MMA Fighting
If you want to make money off Georges St. Pierre's massive pay-per-view (PPV) draw, head to the back of the line because there are plenty of fighters trying to "cut" to the front, including lightweight champion Ben Henderson.
2013 is supposed to be the year of the "super fight" in the mixed martial arts (MMA) world.
With fight fans clamoring to see champion vs. champion and long-awaited dream fights such as light heavyweight king Jon Jones vs. middleweight ruler Anderson Silva, or "The Spider" taking on welterweight champion Georges St. Pierre, Ultimate Fighting Championship (UFC) officials -- specifically company president Dana White -- have promised to try their hardest to make these fights happen.
More often than not, those high-profile fights will land on pay-per-view (PPV) and with it, for most stars, comes a cut of the buys which could equal big bucks for their bank accounts.
That very reason is why top box office draw Georges St. Pierre feels most guys want to challenge him, including lightweight champ Ben Henderson, who recently said a fight against "Rush," interests him. Unfortunately for "Smooth," neither White nor St. Pierre have interest in that fight.
Georges spoke to MMA Fighting to give his take on the matter:
"There are a lot of people who want to make money on pay-per-view. But only a few fighters who can do it. So the quickest way to try to get one of those fights is to try to call out one of those fighters who can make money. It's a way to try to cut the line. I've got a fight against Nick Diaz coming up next week and that's what I'm thinking about right now. After that, there are other welterweight contenders on the way. Ben Henderson isn't a fight I'm thinking about right now."
In 2011, the French-Canadian revealed he makes around $4 to $5 million a fight from PPV buys, so you can't blame others for trying to get a piece of that pricey pie which Diaz will undoubtedly benefit from once the dust settles at UFC 158 on March 16, 2013.
The year started off right for the promotion as far as "super fights" go, pitting current featherweight titleholder Jose Aldo against former 155-pound champ Frankie Edgar at UFC 156 this past February. Not bad, but not exactly "super fight" status seeing as how "The Answer" hadn't held the title in over a year and was coming of two consecutive losses to the aforementioned Henderson.
Nevertheless, you can't blame the promotion for trying, seeing as how the top dogs such as Jones, St. Pierre, and Silva aren't too eager to make the real "super fights" happen, anytime soon.