World Series of Fighting (WSOF) has a reason to be happy after the numbers have come in for the promotion's second event WSOF II this past weekend (March 23, 2013), which featured a heavyweight superfight between UFC veterans Anthony Johnson and Andrei Arlovski in Atlantic City, N.J.
Accordign to a press release, the event peaked with 332,000 live viewers on NBC Sports Network, a peak increase of 46 percent from the promotion's inaugural event in November that peaked with 228,000 viewers.
The average didn't increase nearly as impressively as the peak, but it still rose with 210,000 live viewers, compared to the 198,000 average from the first event.
The event was followed by an immediate rebroadcast which actually stayed strong in overall viewers with 140,000 people tuning in, a 75 percent increase over the first event's rebroadcast last November.
WSOF President Ray Sefo was very pleased with the results, saying:
"We are thrilled with the tremendous amount of enthusiasm that fans have shown the World Series of Fighting product and look forward to continuously delivering live events filled with world-class matchups between top superstars of the sport and emerging talent from around the globe"
Unfortunately, the promotion's biggest attraction Andrei Arlovski is likely out for the foreseeable future with a broken jaw after being suspended indefinitely by the New Jersey State Athletic Commission.
Instead, WSOF will likely be relying on promotional newcomer Jon Fitch who, fresh off his UFC release is hoping to build some buzz for the third event where he will likely headline against WSOF II winner Josh Burkman, although Burkman isn't keen on the bout as of yet.
NBC Sports Network is the rebranded version of Versus, which formerly held both WEC and UFC events. Do you think WSOF can continue to build a brand on the network or will ratings drop without Arlovski on the third show?