Viacom sure is getting its money's worth.
Former Ultimate Fighting Championship (UFC) Heavyweight and Light Heavyweight Champion Randy Couture, who is already booked as coach on Bellator's upcoming "Fight Master" reality show, will also be tapped to play the role of savior for struggling mixed martial arts (MMA) gyms.
"MMA Rescue" will begin production at the conclusion of "Fight Master."
Reality "rescue" shows are all the rage these days, from Kitchen Nightmares to Restaurant Impossible. Spike has a pair of its own, Bar Rescue and Tattoo Rescue. With that in mind, expect "The Natural" to swoop in and tell struggling gym owners why they suck.
As well as how they can fix it, according to the official release.
Couture uses his years of expertise in the business of mixed martial arts to help turn struggling gyms into thriving enterprises. Couture currently owns a successful chain of gyms, Xtreme Couture MMA, and has the know-how and track record to help take a failing gym on the ropes and turn it into a champion.
Spike will pilot the series with three one-hour episodes, with the opportunity to do more.
For all the details surrounding Couture's new business venture with Spike TV and Viacom click here. For a transcript of today's media conference call between network executives and "The Natural" click here.
Randy is going to be on television quite a bit this year. Will you be watching?